This is your engagement hub. Everything we're working on, what I need from you, and where we're headed — all in one place. Bookmark this page and check back as things evolve.
These are sites I think we should look at for structure and style direction. Not to copy — but to steal the right DNA. I want your reaction: what resonates, what doesn't, and what you'd push further.
Notes on what to pay attention to — layout, typography, feel.
Notes on what to pay attention to — layout, typography, feel.
I've put together a few palette options. Pick the one that feels most like Truss — or tell me what to adjust. This sets the tone for everything: the site, the emails, the pitch deck, all of it.
The fastest way for me to understand Truss — the positioning, the voice, the differentiators — is to talk to the right people. These are short, focused conversations. I'm not looking for polished answers — I'm looking for how your team actually thinks and talks about what you do.
The vision conversation. Why does Truss exist? What problem did you see that nobody else was solving? Where is the company headed? This sets the foundation for all the messaging.
The market-facing perspective. What do prospects ask? What objections come up? What makes someone choose Truss over alternatives? This is where the real positioning lives.
The substance behind the claims. What does the product actually do differently at a technical level? What are you most proud of that the market doesn't fully understand yet?
Someone who talks to customers regularly — support, success, onboarding. They hear the language customers actually use and know what people love (and where they struggle). Who's the best person for this?
If you have a customer who'd be open to a 15-minute call, that's gold. I'd ask them why they chose Truss, what they'd tell a colleague, and what surprised them. This feeds directly into testimonial-grade copy.
Here's how the engagement breaks down. Three phases, roughly 30 days total. Each phase has a clear deliverable so you always know where we are.
Interviews, research intake, design direction locked. First draft of site structure and homepage wireframe delivered for feedback.
Deep dive into positioning, competitive landscape, and messaging. Copy development for core pages. Design comps refined based on your feedback.
Full site build, final copy, revisions, and launch. Everything polished and live.
Everything I need to get moving — collected in one place. The faster these come in, the faster I can start building.
Put me in touch with the people listed above. Short calls — 20 to 30 minutes each. I'll handle scheduling once I have names and emails.
Look at the palettes above and tell me which one feels right — or what to change. If you have existing brand colors, send those instead.
Tell me what you like and don't like about the sites above. If you have other sites you love, send those too. The more reference points, the fewer revision rounds.